Wunderman Commerce Releases Future Shopper Report
Wunderman Commerce has just unveiled a new research report, The Future Shopper. We polled over 3,500 consumers in the US and UK to find out what modern shoppers really want and what brands and retailers need to do in order to meet their heightened expectations.
Key findings include:
- Amazon is now the dominant online channel, where 51% of consumers start their online shopping journey and 55% complete it. 72% of consumers are more likely to shop with retailers that are digitally innovative, yet many retailers are still failing to meet these expectations.
- Amazon’s delivery services – Prime and Prime Now – have made a significant impact on delivery expectations, with 22% of consumers now expecting same-day delivery and 43% expecting delivery within 24 hours.
- 55% of consumers are open to purchasing through voice-activated devices however, 89% said they’d like to see the product on a screen before a voice assistant orders it.
IN THE PRESS:
Adweek: New Report Shows Just How Significant Amazon’s Reach in Ecommerce Is
Little Black Book: Wunderman Commerce Study Reveals Amazon's Shopping Search Supremacy
eDelivery: New research shows dominance of Amazon in shopping experience:
Essential Retail: Amazon launches new features for Prime Day
Mobile Marketing: Study confirms Amazon's place as the leader in Online Shopping
Retail Systems: Prime Day 'demonstrates Amazon dominance'
Tamebay: More than half of online shoppers start their shopping journey on Amazon
Digiday: Prime Day is more than just discounts as Amazon shows off its advertising cred
Digital Strategy Consulting: Ecommerce search trends: 51% start their online shopping journey on Amazon
The Drum: Amazon crashes just minutes into Prime Day Footwear News: Most Online Shoppers Buy on Amazon — but Here Are 4 Reasons They Go Elsewhere
GC Magazine: New research reveals Amazon’s retail dominance
Internet Retailing: Price and delivery are the two most important factors for digital customers: report
Internet World: Prime Day zwingt Amazon in den USA in die Knie
Location Insider: Amazon Prime Day Lässt den handel verrückt spielen
Marketing Industry News: Amazon crashes just minutes into Prime Day
Net Imperative: Ecommerce search trends: 51% start their online shopping journey on Amazon
WARC: Brands slip down pecking order on Amazon
Yahoo Lifestyle: Most Online Shoppers Buy on Amazon — but Here Are 4 Reasons They Go Elsewhere
Official Press Release