WUNDERMAN + JWT BECOME WUNDERMAN THOMPSON: A NEW CREATIVE, DATA, AND TECHNOLOGY AGENCY BUILT TO INSPIRE GROWTH FOR ITS CLIENTS
“Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding—creativity alongside deep expertise in technology, data, and commerce—in a single organisation.”
Wunderman Thompson is here, bringing together two of the most visible and successful names in advertising.
Why did we come together?
Today, businesses need great ideas, greater simplicity from their partners, and the ability to execute in markets around the world. We made a conscious decision to come together driven by the opportunity to better serve our clients and create an agency effectively positioned for the future.
Now we can provide exactly what our clients need: a creative, data, and technology agency built to inspire growth for its clients. Wunderman Thompson will be able to deliver world-class services on a global scale.
We already share many core clients, who will now have simpler access to our combined expertise. And, as technology reshapes marketing, we have existing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce, and SAP.“It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth,” said Mark Read, CEO of WPP. Mel Edwards, Global Chief Executive Officer, Wunderman Thompson, said: “To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency.” Tamara Ingram, Chairman, Wunderman Thompson, added: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market.”
The new agency will be led by Global Chief Executive Officer Mel Edwards, who is currently the Global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become Chairman. Wunderman Thompson will have more than 20,000 people in 90 markets. It will be fully operational in early 2019.
Read more coverage:
Forbes: Why WPP is Merging Wunderman and JWT
Adweek: WPP Will Merge J.Walter Thompson with Wunderman to form Wunderman Thompson
The Wall Street Journal: WPP Again Merges a Venerable Creative Ad Agency With a Digital Specialist
Fast Company: WPP merges ad agency giants JWT and Wunderman
Business Insider: Ad industry executives sound off on JWT and Wunderman merger
Economic Times: WPP to merge JWT with Wunderman to create a new creative, data and tech agency
Reuters: WPP merges famous JWT agency with digital arm Wunderman
Ad Age: WPP is merging JWT and Wunderman
Campaign: WPP Merges Wunderman and JWT
Adexchanger.com: WPP Brings J. Walter Thompson Into The Future By Merging It With Wunderman